Rise of the New Right in the 1970s and 1980s Essay

Rise of the New Right in the 1970s and 1980s - Essay Example Johnson, galvanized the formation of a new political movement. In elite think-tanks and local community organizations alike, new policies, marketing strategies, and electoral strategies were crafted over the succeeding details. The New Right succeeded in building a policy approach and electoral apparatus that propelled Ronald Reagan into the White House in the 1980 presidential election. The American New Right is distinct from and opposed to the more moderate tradition of the so-called Rockefeller Republicans. The New Right also differs from the Old Right on issues concerning foreign policy with the New Right being opposed to the non-interventionism of the Old Right" (Kotlowitz, 1999). There are many different issues within the New Right that are relevant and significant, and the aim of this paper is to address and discuss the social, political and economic conditions that contributed to the actual rise of the New Right in the 1970s and 1980s. By doing this, we will be able to gain a much more informed and knowledgeable understanding on the subject matter at hand overall, particularly in regards to the important matter of the rise of the New Right in the United States. This is what will be dissertated in the following. There were really a number of different factors which contributed to the rise of the New Right in the 1970s and 1980s, and since the 1980... In order to be able to truly and properly characterize such an incredible shift primarily in terms of the conspiratorial maneuvering of an otherwise tightly kept and organized New Right seems relatively tempting, however still rather simplistic at the same time, considering the fact that there is a certain pervasiveness to the rightward pull. After all, if we really think about it and properly consider all of the present facts, what we are seeing in regards to this matter is not just that of a well-orchestrated right-wing offensive, but as well it is actually the demise of the liberal state overall, and not only that but some of its more progressive ideas as well. This includes some of the most major and significant progressive ideas of all, such as equality, individual freedom, and social welfare needs, for example. Clearly then the New Right is not at all alone in regards to the abandoning of liberalism, and in fact the dogma which refers to the issue of how social programs, particularly those for the poorer people, tend to represent a certain intrusiveness by the state and are really emanated from the Moral Majority, for the most part. It also must be known that the evidence which has been shown, especially over recent years in particular, is truly unimpeachable, and that "the political right in America no longer stands for individual rights, limited government and capitalism. The 'rightists' now advocate expanding the welfare state, increasing government intrusion into our intimate private affairs, and sacrificing American lives to foreign paupers. They call it 'advancing the cause of freedom'" (Kotlowitz, 1999). In other words, one of the most major and significant aspects which contributed to the rise of the New Right is

Sales Planning and Operations Assignment Example | Topics and Well Written Essays - 1500 words - 1

Sales Planning and Operations - Assignment Example Essentially, marketing is concerned with satisfaction of the consumer needs profitably. Therefore, for an organisation like Hendrix business to be better positioned to anticipate and satisfy the needs of the customers, there is need for them to have information about different targeted customers. Thus, through the efforts of the sales force, relationship marketing becomes firmly entrenched in commercial practice so the role of the sales person will increasingly encompass some of these wider issues. It is important for any organisation that is concerned with its viability to establish relationship with its customers to encourage positive image resulting in customer loyalty and repeat purchasing. The task of selling is principally about communication by word of mouth (Kotler 1999). Purchasers of the products normally need more than just advertisements when they want to make a decision to purchase something. The professional sales person is very flexible medium of communication and is b etter positioned to establish purchasing motives through listening to the buyer. He can then emphasise appropriate aspects of the product or the company in terms of meeting and satisfying the motivational considerations of the buyers. In the given scenario, the sales force can be effectively used to gather the views of the customers and make appropriate decisions that will satisfy the anticipated needs of the customers. This strategy can as well implemented to promote business to business B2B selling where Hendrix business will seek to sell its products to the other organisations. On the other hand, the company’s image is personally delivered... This paper says that the members of the team can also collectively work together to gather information about the potential as well as targeted customers. This information can be used to shape the marketing strategies of the above mentioned organisation. In most cases, a successful marketing strategy is determined by the information about the customers held by the organisation. Concerted efforts of a team are required in gathering this information that can also be used to portray the image of the organisation positively. The main purpose of the sales team is to coordinate their efforts towards the achievement of the sales goals of the organisation. Business is meant for gaining profits which can only be achieved when an organisation is aware of the needs of the customers and their buying behaviour which is the basis of marketing. It approves that Over and above, it can be noted that within a marketing strategy, personal selling plays a pivotal role in the growth and sustenance of business and it compliments other promotional activities. Personal selling plays a major role in gathering information about the needs of the customers, communication needs of the organisation as well as portraying the image of the organisation in a positive way. It has also been noted that the aspect of consumer behaviour has a bearing on the decision making process by the customers in making a purchase for a particular product. Sales teams also play a pivotal role in gathering the informational requirements of the organisation.